Diesel

Diesel is an iconic brand present in more than 80 countries, with more than 5,000 stores worldwide and 400 monobrand stores.
The company was founded by Renzo Rosso in 1978 with the aim of creating the most innovative denim in the world. In the midst of the global oil crisis, where the alternative was diesel fuel, Renzo Rosso liked the idea of making his jeans brand known as the alternative to the traditional giants of casual fashion.
Since its inception, Diesel has grown dramatically and has evolved from a pioneering denim leader to a true alternative to traditional luxury brands.
Diesel's philosophy has always remained unchanged over time: a brand synonymous with passion, individuality and the expression of its personality.