For over 30 years, NAME IT has been creating beautiful, affordable clothes for cool kids aged 0 to 14 (size 50 to 164).  Every day we come up with fun, trendy pieces with a strong focus on denim, always with comfort, safety and quality in mind. At NAME IT, we're inspired by the honesty of children and always try to see the world through their eyes. As a result, our creativity is rooted in their spontaneity, sincerity and honesty. Our collections offer clothing for babies, children and pre-teens to suit all tastes, styles and occasions. Our priority? To produce responsible fashion that translates current trends into comfortable, safe, high-quality clothing.